What is Lords of Gastown?

Lords of Gastown started by accident in Vancouver in 2011. What began as a funny story at the bar, a few homemade tees for friends and a need for gear that actually fit our community turned into a full line of motorcycle apparel built by riders, for riders. Today, Lords has grown from a small East Van garage project into an international lifestyle company hosting major events, international tours, motorcycle rentals, and partnerships with some of the biggest names in the industry.

The brand was shaped on the road, not in a boardroom. Over 100,000 miles across North and South America taught us what works and what doesn’t. From Alaska to Nicaragua, we built gear tough enough for long days, bad weather, bad decisions and whatever else the ride throws at you.

Lords Moto Culture

More than anything, Lords was built by the community around it. The rides, the friendships, the people who kept showing up year after year. That’s the reason this thing exists today. From Taco Tuesday rides to major events across Canada and Mazatlán, it’s always been about creating good times, good memories, and a place where we all feel at home.

At the end of the day, we just make the kind of gear and experiences we always wished existed. None of this would be possible without the community and family around us, and we’re stoked to keep building it together.